Which of the following is the primary purpose of branded community Web sites?
A) displaying digital catalogues
B) providing detailed descriptions of products
C) creating customer-product engagement
D) selling products and services
E) sending direct mails to consumers

Question

Quizplus · Accepted Answer

The primary purpose of branded community websites is creating customer-product engagement. Branded communities are platforms that companies create to foster conversation and connections between members of their brand's target audience. They are designed to build relationships and create a sense of community around a brand. While branded community websites may include product information, they focus on creating engaging content that fosters discussions and interactions among members. They may also help build brand loyalty and provide valuable insights into customer needs and preferences.

Which of the Following Is the Primary Purpose of Branded