Online visitors can't buy anything at ESPN.com. Instead, the site creates a virtual experience for sports enthusiasts and fans that can be customized to meet their needs. This is most likely an example of a(n)________.
A) branded community Web site
B) promotional Web site
C) interactive Web site
D) e-tailing Web site
E) direct marketing Web site

Question

Quizplus · Accepted Answer

ESPN.com, by creating a virtual experience for sports enthusiasts and fans that can be customized to meet their needs without directly selling products, functions as a branded community website. This type of site focuses on building a community around a brand, offering a space for fans and enthusiasts to engage with the brand and each other.

Online Visitors Can't Buy Anything at ESPN