Which of the following is a primary disadvantage of viral marketing?
A) The costs of viral marketing are generally too high for most companies.
B) The brand associated with the viral message is usually forgotten.
C) Marketers have little control over who receives a viral message.
D) Viral messages are less likely to be viewed than other types of online promotions.
E) Viral messages are blocked by most search engines.

Question

Quizplus · Accepted Answer

Marketers have little control over who receives a viral message, which can lead to it being spread to an undesired or untargeted audience.

Which of the Following Is a Primary Disadvantage of Viral