________ means marketing a product in a foreign market without making any changes to the product.
A) Product adaptation
B) Straight product extension
C) Communication extension
D) Product invention
E) Communication adaptation

Question

Quizplus · Accepted Answer

Straight product extension means that the company offers the same product in the foreign market without making any changes. This strategy is used when the company believes that the product will be successful in the new market without any modifications.

________ Means Marketing a Product in a Foreign Market Without