Which of the following is a disadvantage of straight product extension?
A) It involves additional product development costs.
B) It involves changing the product to meet local requirements.
C) It requires planning a new promotional strategy to promote the product.
D) It can be costly in the long run if products fail to satisfy consumers in specific global markets.
E) It requires making changes in the manufacturing process.

Question

Quizplus · Accepted Answer

Straight product extension involves offering the same product in different markets without any changes, which can fail to meet local needs and preferences. This can result in the product not satisfying consumers in certain global markets, leading to long-term costs for the company. Therefore, D is the correct choice. A, B, and E are not disadvantages of straight product extension as they involve making changes to the product. C is also not a disadvantage of straight product extension as it does not relate to product development.

Which of the Following Is a Disadvantage of Straight Product