Compared to standardized global marketing, adapted global marketing ________.
A) uses the same marketing mix elements in all target markets
B) lowers marketing costs by using home country sales teams
C) modifies marketing strategies to meet local needs
D) maintains uniformity across all markets
E) results in greater brand power

Question

Quizplus · Accepted Answer

Adapted global marketing modifies marketing strategies to meet local needs, whereas standardized global marketing uses the same marketing mix elements in all target markets. Therefore, adapted global marketing allows for greater customization and localization in different markets.

Compared to Standardized Global Marketing, Adapted Global Marketing ________