When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates ________.
A) communication extension
B) product invention
C) communication adaptation
D) straight product extension
E) product adaptation

Question

Quizplus · Accepted Answer

Communication adaptation involves modifying the advertising message to fit the cultural norms, values, and expectations of the target market, which sometimes requires adapting the media used to communicate the message. Different media are available in different countries, and regulations may limit or prohibit certain media types or advertising practices. Therefore, adapting the media used for advertising is a crucial aspect of communication adaptation.

When Adapting Advertising Messages, Media May Also Need to Be