The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.

Question

Quizplus · Accepted Answer

The concept described in the question refers to the traditional approach of marketing, which is focused on achieving the company's short-term goals through customer satisfaction and competitive advantage. This approach is commonly known as the marketing concept. Societal marketing, sustainable marketing, strategic planning, and cause marketing all have different objectives and approaches than the marketing concept.

The ________ Concept Focuses on Meeting the Company's Short-Term Sales