Question 1

Describe the concept of sustainable marketing. How is it different from the marketing concept, the societal marketing concept, and the strategic planning concept?

Accepted Answer

Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. The marketing concept recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do. It focuses on meeting the company's short-term sales, growth, and profit needs by giving customers what they want now. However, satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business. Whereas the societal marketing concept considers the future welfare of consumers and the strategic planning concept considers future company needs, the sustainable marketing concept considers both. Sustainable marketing calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.

Question 2

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.

Accepted Answer

False

Question 3

High-pressure selling will most likely work in situations that involve ________.
A) valued customers
B) repeat customers
C) service-based sales
D) one-time sales
E) complex products

Accepted Answer

High-pressure selling is often used in situations where the sale is a one-time event and the focus is on getting the customer to commit to the purchase quickly. This technique may be less effective with valued or repeat customers who may feel pressured and become disloyal. Service-based sales and complex products may require a more consultative sales approach rather than a high-pressure tactic.

Question 4

The ________ concept focuses on the future welfare of consumers and future company needs.
A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) cause marketing

Accepted Answer

The concept of sustainable marketing focuses on meeting the needs of consumers while also preserving the ability of future generations to meet their needs. It takes into account environmental, social, and economic factors to ensure that marketing activities are sustainable in the long run. This means that companies must consider the impact of their marketing strategies on the environment, society, and economy, and strive to create products and services that are both profitable and sustainable. This approach is becoming increasingly important as consumers become more aware of environmental and social issues, and seek out products and services that are environmentally friendly and socially responsible.

Question 5

In advertising, puffery refers to ________.
A) broadcasting a straightforward promotional message
B) including innocent exaggeration for effect
C) creating emotional appeals for a brand
D) creating subliminal appeals for a brand
E) providing value-added promotions

Accepted Answer

Puffery involves innocent exaggeration for effect, such as using phrases like "world-famous" or "best in the universe". It is not meant to deceive the consumer, but rather to create excitement and interest in the product or service being advertised.

Question 6

A common criticism of the marketing system is that intermediaries ________.
A) are too few in number
B) mark up prices beyond the value of their services
C) provide only essential services
D) undervalue their service costs
E) are overly protective of manufacturers' interests

Accepted Answer

This criticism suggests that intermediaries add extra costs to a product's price, which is often disproportionate to the services they provide. This can occur due to the presence of multiple intermediaries or inefficient distribution channels, resulting in consumers paying more than the actual value of a product.

Question 7

________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.
A) Deceptive packaging
B) Deceptive promotion
C) Deceptive pricing
D) Deceptive distribution
E) Deceptive branding

Accepted Answer

Deceptive promotion refers to practices that mislead customers through advertising and sales techniques such as advertising fake sales or low prices for products that are not actually in stock. This can also include misrepresenting the product's features or performance. Deceptive packaging, pricing, distribution, and branding are other types of deceptive practices in marketing.

Question 8

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Accepted Answer

While it may be tempting to focus solely on short-term customer satisfaction, neglecting long-term considerations can ultimately harm both the customer and the business. It is important to balance short-term needs with long-term goals and consider factors such as sustainability, reputation, and customer loyalty.

Question 9

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called ________.
A) perceived obsolescence
B) redlining
C) planned obsolescence
D) puffery
E) reverse redlining

Accepted Answer

The practice of intentionally manufacturing products with a limited lifespan is known as planned obsolescence. This strategy encourages consumers to replace products more frequently while generating repeat business for manufacturers. It is a controversial approach that has been utilized in various industries to increase sales and profits.

Question 10

The ________ concept specifically focuses on the future welfare of customers, but not on future company needs.
A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) selling

Accepted Answer

Societal marketing concept is a marketing philosophy that focuses on the future welfare of customers and society as a whole, rather than just the company's profits or needs. It aims to create sustainable and ethical products and services that benefit the customers and the environment.

Question 11

A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is ________.
A) using high-pressure sales tactics
B) creating deceptive promotions
C) engaging in deceptive pricing
D) utilizing misleading packaging
E) selling harmful products

Accepted Answer

The critics mentioned in the passage are concerned about the health dangers of fast food menu items, which implies that they believe the industry is selling harmful products.

Question 12

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as ________.
A) sustainable marketing
B) high-pressure selling
C) customer-driven marketing
D) redlining
E) reverse redlining

Accepted Answer

The description given in the question matches with the technique of high-pressure selling, in which salespeople use smooth, canned talks to put pressure on potential buyers to make a purchase.

Question 13

A company should avoid high-pressure selling if it wants to ________.
A) achieve short-term gains
B) move a previous year's product models
C) comply with local and federal laws
D) build long-term relationships with valued customers
E) maintain an accurate customer database

Accepted Answer

High-pressure selling techniques may lead to short-term gains, but they often sacrifice building long-term relationships with valued customers. By avoiding these tactics, a company can focus on creating positive experiences and fostering loyalty among its customers. Additionally, high-pressure selling may violate local and federal laws, putting the company at risk of legal repercussions.

Question 14

The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.
A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) cause marketing

Accepted Answer

The concept described in the question refers to the traditional approach of marketing, which is focused on achieving the company's short-term goals through customer satisfaction and competitive advantage. This approach is commonly known as the marketing concept. Societal marketing, sustainable marketing, strategic planning, and cause marketing all have different objectives and approaches than the marketing concept.

Question 15

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________.
A) provides essential psychological benefits about products
B) adds value by giving consumers product information
C) generates tax breaks for small businesses
D) applies a functional value to the product
E) lowers prices by increasing competition

Accepted Answer

Marketers argue that advertising adds value by providing consumers with essential product information, which can help them make informed purchasing decisions.

Question 16

________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
A) Sustainable
B) Customer driving
C) Mass
D) Customer-driven
E) Differential

Accepted Answer

The description of socially and environmentally responsible actions implies a focus on sustainability, making choice A, Sustainable marketing, the best fit.

Question 17

A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938.
A) Robinson-Patman Act
B) Wheeler-Lea Act
C) Consumer Product Safety Act
D) Taft-Hartley Act
E) Sherman Act

Accepted Answer

The Wheeler-Lea Act was enacted in 1938 and allowed the Federal Trade Commission to regulate unfair or deceptive acts or practices. The Robinson-Patman Act deals with price discrimination, the Consumer Product Safety Act focuses on consumer product safety, the Taft-Hartley Act regulates labor relations, and the Sherman Act deals with antitrust laws.

Question 18

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of ________.
A) deceptive advertising
B) redlining
C) excessive markup
D) high-pressure selling
E) shoddy manufacturing

Accepted Answer

Excessive markup refers to selling a product at a significantly higher price than its production cost. In this case, the toothbrush has a production cost of ten cents, but it is sold to the consumer for $3.00, which is a markup of 2900%.

Question 19

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario?
A) deceptive promotion
B) redlining
C) high-pressure selling
D) planned obsolescence
E) perceived obsolescence

Accepted Answer

Trendy Teens could be criticized for perceived obsolescence, as they frequently introduce new styles and promote them as "must-have," encouraging consumers to feel that their current clothing is out of style and needs to be replaced.

Question 20

The ________ concept specifically focuses on future company needs, but not the future welfare of customers.
A) societal marketing
B) strategic planning
C) sustainable marketing
D) global marketing
E) cause marketing

Accepted Answer

The concept of strategic planning focuses on the future planning and actions of the company, but may not necessarily consider the welfare of customers. The other options, such as societal marketing, sustainable marketing, global marketing, and cause marketing, all prioritizes the welfare of customers and society in their approach.

Quiz 16: Social Responsibility and Ethics

Describe the concept of sustainable marketing. How is it different from the marketing concept, the societal marketing concept, and the strategic planning concept?

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.

High-pressure selling will most likely work in situations that involve ________.

The ________ concept focuses on the future welfare of consumers and future company needs.

In advertising, puffery refers to ________.

A common criticism of the marketing system is that intermediaries ________.

________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called ________.

The ________ concept specifically focuses on the future welfare of customers, but not on future company needs.

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as ________.

A company should avoid high-pressure selling if it wants to ________.

The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________.

________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938.

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of ________.

The ________ concept specifically focuses on future company needs, but not the future welfare of customers.