The ________ concept focuses on the future welfare of consumers and future company needs.
A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) cause marketing

Question

Quizplus · Accepted Answer

The concept of sustainable marketing focuses on meeting the needs of consumers while also preserving the ability of future generations to meet their needs. It takes into account environmental, social, and economic factors to ensure that marketing activities are sustainable in the long run. This means that companies must consider the impact of their marketing strategies on the environment, society, and economy, and strive to create products and services that are both profitable and sustainable. This approach is becoming increasingly important as consumers become more aware of environmental and social issues, and seek out products and services that are environmentally friendly and socially responsible.

The ________ Concept Focuses on the Future Welfare of Consumers