In advertising, puffery refers to ________.
A) broadcasting a straightforward promotional message
B) including innocent exaggeration for effect
C) creating emotional appeals for a brand
D) creating subliminal appeals for a brand
E) providing value-added promotions

Question

Quizplus · Accepted Answer

Puffery involves innocent exaggeration for effect, such as using phrases like "world-famous" or "best in the universe". It is not meant to deceive the consumer, but rather to create excitement and interest in the product or service being advertised.

In Advertising, Puffery Refers to ________