Product mix width refers to the ________.
A) number of versions offered for each product in the line
B) ways in which the various product lines are related
C) number of different product lines the company carries
D) total number of items a company carries within its product lines
E) total market share captured by the entire product line

Question

Quizplus · Accepted Answer

Product mix width refers to the number of different product lines the company carries, which is best represented by choice C. The other options refer to different aspects of a product mix, such as the number of versions offered for each product (A), the ways in which the various product lines are related (B), the total number of items a company carries within its product lines (D), and the total market share captured by the entire product line (E).

Product Mix Width Refers to the ________