In terms of packaging functions, Tiffany & Co.'s robin egg blue boxes ________.
A) are primarily used to hold and protect products
B) have created confusion in the marketplace
C) create immediate consumer recognition
D) deemphasize the importance of labels
E) stifle brand awareness and recognition

Question

Quizplus · Accepted Answer

Tiffany & Co.'s robin egg blue boxes create immediate consumer recognition and are a key part of the brand's visual identity. While they do serve a packaging function in terms of holding and protecting the products, their primary function is to create brand recognition and differentiation in the marketplace. The boxes do not create confusion and actually emphasize the importance of the Tiffany & Co. label.

In Terms of Packaging Functions, Tiffany & Co