Xenon, a leading consumer-electronics manufacturing company, markets its products under the company's own brand name. In this case, Xenon has sponsored its products by promoting them as ________ brands.
A) licensed
B) private
C) store
D) national
E) distributor

Question

Quizplus · Accepted Answer

When a company markets its products under its own brand name, those products are considered national brands. National brands are owned and promoted by the manufacturers themselves, as opposed to store brands or private labels, which are owned by retailers.

Xenon, a Leading Consumer-Electronics Manufacturing Company, Markets Its Products Under