Sleek Designs Inc. is producing its first eReader. The company is striving to overcome some of the issues communicated by customers about competitive products including screen glare and product bulkiness. Sleek Designs Inc. is using a ________ approach in their new product development process.
A) customer-centered
B) team-based
C) sequential
D) supply/demand
E) systematic

Question

Quizplus · Accepted Answer

A customer-centered approach focuses on understanding customer needs and wants, and utilizing that information to guide the development process. In this case, Sleek Designs Inc. is aiming to overcome issues communicated by customers about competitive products, indicating a customer-centered approach.