Under a ________ new product development approach, company departments work closely together in cross-functional groups, overlapping the steps in the product development process to save time and increase effectiveness.
A) cross-sectional
B) simultaneous
C) sequential
D) team-based
E) systematic

Question

Quizplus · Accepted Answer

In a team-based new product development approach, departments work closely in cross-functional teams, overlapping steps to enhance efficiency and effectiveness.

Under a ________ New Product Development Approach, Company Departments Work