________ is the stage where a product and its proposed marketing program are introduced into realistic market settings.
A) Market strategy development
B) Concept testing
C) Test marketing
D) Concept development
E) Business analysis

Question

Quizplus · Accepted Answer

Test marketing is the stage where a product and its proposed marketing program are introduced into realistic market settings. It allows the company to test the marketing mix, gauge consumer acceptance and gather feedback before a full-scale launch.

________ Is the Stage Where a Product and Its Proposed