Using ________, researchers measure consumer responses to new products and marketing tactics in laboratory stores or virtual online shopping environments.
A) simulated test markets
B) controlled test markets
C) business analysis
D) standard test markets
E) concept development

Question

Quizplus · Accepted Answer

Simulated test markets are created in laboratory stores or online environments where researchers can measure consumer responses to new products and marketing tactics in a controlled and simulated setting. Controlled and standard test markets involve real-life settings and are not as controlled as simulated tests. Business analysis and concept development are separate processes that may inform research design but are not specific methods of testing consumer responses to new products and marketing tactics.

Using ________, Researchers Measure Consumer Responses to New Products and Marketing