In the ________ stage of new product development, products undergo rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them.
A) business analysis
B) idea generation
C) concept screening
D) product development
E) test marketing

Question

Quizplus · Accepted Answer

In the product development stage, the focus is on developing the product concept into a physical product, including prototype testing and finalizing product features, packaging, and branding. This stage also involves testing the product for safety and efficacy to ensure that it meets consumer expectations.

In the ________ Stage of New Product Development, Products Undergo