In which of the following cases is little or no test marketing most likely recommended for a new product?
A) when the product requires a major investment
B) when management is unsure of the projected demand for the product
C) when the risks associated with introducing the product are high
D) when management is unsure of the marketing program for the product
E) when the costs of developing and introducing the product are low

Question

Quizplus · Accepted Answer

When the costs of developing and introducing the product are low, little or no test marketing is needed because the risk is low and the cost of failure is manageable. Testing the product could add unnecessary expenses to the budget.

In Which of the Following Cases Is Little or No