Hollingsworth is a retail company that is planning to release a new line of luxury personal care products. Its managers are now reviewing the sales history of similar products and conducting marketing surveys to estimate minimum and maximum sales for the product. In which of the following stages of the new product development process is the product?
A) test marketing
B) idea screening
C) business analysis
D) marketing strategy development
E) concept testing

Question

Quizplus · Accepted Answer

The stage where the managers review the sales history and conduct marketing surveys to estimate minimum and maximum sales for the product is the business analysis stage. This stage involves analyzing the potential profitability of the product and determining whether it is worth investing in.

Hollingsworth Is a Retail Company That Is Planning to Release