Foods International is developing a new gluten-free, chili-flavored pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be ________.
A) test marketing
B) portfolio analysis
C) commercialization
D) internal marketing
E) business analysis

Question

Quizplus · Accepted Answer

Test marketing is the next logical step after the final prototype has been developed and tested to ensure it meets standards. It involves introducing the product to a limited market to gauge consumer response before a full-scale launch.

Foods International Is Developing a New Gluten-Free, Chili-Flavored Pretzel