Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to
People's memories, associations, and stories.
A) cultural branding
B) narrative branding
C) brand journalism
D) emotional branding
E) personal branding

Question

Quizplus · Accepted Answer

Randall Ringer and Michael Thibodeau see narrative branding as based on deep metaphors that connect to people's memories, associations, and stories. Narrative branding involves using storytelling techniques to create a compelling brand narrative that resonates with consumers on an emotional level. This approach is designed to establish a strong and enduring relationship between consumers and a brand by tapping into their most cherished values, beliefs, and aspirations.

Randall Ringer and Michael Thibodeau See ________ as Based on Deep