Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion?
A) practicality
B) sensuality
C) morality
D) mystery
E) intimacy

Question

Quizplus · Accepted Answer

Empathy, commitment, and passion are all traits associated with intimacy in a brand's ability to become a lovemark. Intimacy suggests a close emotional connection and understanding between the brand and the customer.

Which of the Following Traits of a Brand's Ability to Become