Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli?
A) sensuality
B) intimacy
C) mystery
D) practicality
E) sensitivity

Question

Quizplus · Accepted Answer

Sensuality refers to the ability of a brand to engage all five senses of the customer, keeping them on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli. It creates a deep emotional connection with the brand, making it memorable and increasing the likelihood of becoming a lovemark.

Which of the Following Traits of a Brand's Ability to Become