Which of the following statements about the branding guidelines for a small business is true?
A) A small business must creatively conduct low-cost marketing research.
B) A small business must avoid leveraging secondary brand associations.
C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image.
D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers.
E) A small business must focus on building more than two strong brands based on a number of associations.

Question

Quizplus · Accepted Answer

Small businesses often have limited budgets, making it essential to conduct marketing research creatively and cost-effectively to understand their target market and position their brand effectively.

Which of the Following Statements About the Branding Guidelines for a Small