Purchasers of theatre tickets receive a 20% discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?
A) mixed bundling
B) pure bundling
C) cross-promotion
D) captive pricing
E) two-part pricing

Question

Quizplus · Accepted Answer

Mixed bundling involves offering a discount or incentive for purchasing a bundle of products or services together, as in the case of buying a full season of theatre tickets at a discounted rate.

Purchasers of Theatre Tickets Receive a 20% Discount If They