Sales of luxury goods such as perfumes, colognes, and aftershaves depend heavily upon their initial response by the consumer. A well-designed package can create convenience and promotional value. It has been called the "silent salesman." Which of the three levels of packaging is this "silent salesman"?
A) retailer
B) consumer
C) shipping
D) secondary
E) primary

Question

Quizplus · Accepted Answer

The "silent salesman" packaging is the primary level of packaging, which refers to the immediate container used for a product (such as the bottle for a perfume). The primary packaging is the level of packaging that is most visible to the consumer and can heavily influence their purchasing decision.

Sales of Luxury Goods Such as Perfumes, Colognes, and Aftershaves