Aromas Inc., introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the brand dynamics pyramid?
A) presence
B) bonding
C) relevance
D) performance
E) advantage

Question

Quizplus · Accepted Answer

Sarah's purchase was influenced by a friend's recommendation, which indicates that the brand has a strong presence in her mind.