With respect to the "six brand building blocks," ________ describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs.
A) brand imagery
B) brand judgment
C) brand resonance
D) brand salience
E) brand performance

Question

Quizplus · Accepted Answer

Brand imagery refers to the extrinsic properties of the product or service, including how the brand meets customers' psychological or social needs.

With Respect to the "Six Brand Building Blocks," ________ Describes