A consumer who expresses rational and emotional attachments to the brand to the exclusion of most
Other brands has reached the ________ level in the brand dynamics pyramid.
A) advantage
B) relevance
C) presence
D) performance
E) bonding

Question

Quizplus · Accepted Answer

The bonding level is characterized by a strong emotional attachment to the brand that goes beyond the rational benefits it provides. The consumer feels a sense of belonging and identity with the brand, and this relationship is difficult to disrupt by the actions of competitors or other external factors. This level represents the highest level of brand loyalty and commitment.

A Consumer Who Expresses Rational and Emotional Attachments to the Brand