A ________ is the set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.
A) brand architecture
B) brand position
C) brand portfolio
D) brand extension
E) brand image

Question

Quizplus · Accepted Answer

A brand portfolio is the complete set of brands and brand lines that a company offers for sale within a particular category or market. It includes all the products or services offered by a company under different brand names or brand lines. It helps companies to diversify their product range, maximize their market share, and target different segments of customers with different needs and preferences. The brand portfolio strategy should be aligned with the company’s overall marketing goals and brand architecture.

A ________ Is the Set of All Brands and Brand