When a company customizes its merchandise store by store to meet shopper needs, it is practicing ________.
A) niche marketing
B) mass marketing
C) local marketing
D) segmented marketing
E) trigger-based marketing

Question

Quizplus · Accepted Answer

When a company customizes its merchandise store to meet shopper needs store by store, this is an example of local marketing. Local marketing involves tailoring marketing efforts and merchandise to fit the unique needs and preferences of local customer groups in specific geographic areas.

When a Company Customizes Its Merchandise Store by Store to Meet