A catalog retailer in the United States has identified African American professionals between the ages of 35 and 45 as a group of potential customers for its products. The retailer plans to direct its marketing efforts toward this group of consumers. Which of the following market segmentation variables was most likely used by the catalog retailer?
A) demographic
B) psychographic
C) user status
D) loyalty status
E) usage rate

Question

Quizplus · Accepted Answer

The retailer has used demographic segmentation by identifying the potential customers based on their age and African American ethnicity. Demographic segmentation involves dividing the market based on characteristics such as age, gender, income, ethnicity, education, and occupation.

A Catalog Retailer in the United States Has Identified African