________ shows consumer perceptions of a company's brands versus competing products on important buying dimensions.
A) Gap analysis
B) Predictive buying
C) Cluster analysis
D) Perceptual positioning maps
E) Cost-benefit analysis

Question

Quizplus · Accepted Answer

Perceptual positioning maps show consumer perceptions of a company's brands compared to competitors' brands on important buying dimensions. It helps companies to identify where they stand in the market and what steps they need to take to improve their positioning. Gap analysis compares consumer expectations to their actual experience with a product or service to identify areas for improvement. Predictive buying uses data analysis to forecast consumer behavior. Cluster analysis groups customers based on their similarities in buying behavior. Cost-benefit analysis compares the costs and benefits of different options to determine which is the best choice.

________ Shows Consumer Perceptions of a Company's Brands Versus Competing