Shine Enterprises mass produces an all-purpose floor cleaner which is aimed at the whole market. This firm uses a(n) ________ marketing strategy.
A) segmented
B) undifferentiated
C) individual
D) niche
E) one-to-one

Question

Quizplus · Accepted Answer

Shine Enterprises is using an undifferentiated marketing strategy by targeting the whole market with their all-purpose floor cleaner. They are not segmenting the market into specific groups or niches.

Shine Enterprises Mass Produces an All-Purpose Floor Cleaner Which Is