________ is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs.
A) Product diversification
B) Undifferentiated marketing
C) Mass customization
D) Differentiated marketing
E) Trigger-based marketing

Question

Quizplus · Accepted Answer

Mass customization is the process by which firms interact one-to-one with masses of customers to design products and services tailored-made to individual needs. It allows firms to offer personalized products and services to customers while still achieving economies of scale. It involves using technology and data analysis to gather information on customer needs and preferences, and then using this information to design and produce products that meet those individual needs.

________ Is the Process by Which Firms Interact One-To-One with Masses