________ refers to buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation.

Question

Quizplus · Accepted Answer

Systems selling involves buying a packaged solution from a single seller, which saves the buyer from making separate decisions for every aspect of the complex buying situation. Outsourcing refers to contracting work out to a third-party vendor, Insourcing refers to conducting work within the company instead of outsourcing, Cold calling and Direct marketing are sales techniques that are not relevant to the given scenario.

________ Refers to Buying a Packaged Solution to a Problem