________ refer to members of the buying organization who will actually use the purchased product or service.

Question

Quizplus · Accepted Answer

Users are the members of the buying organization who will actually use the purchased product or service. Gatekeepers control the purchasing process and access to decision makers. Usurers charge an exorbitant amount of interest or fees. Influencers provide input and advice on the purchasing decision, but may not necessarily use the product or service themselves. Buyers are responsible for making the final decision and executing the purchase.

________ Refer to Members of the Buying Organization Who Will