________ may help shape product specifications, but their major role is in selecting vendors and negotiating.

Question

Quizplus · Accepted Answer

Buyers are responsible for selecting vendors and negotiating, while influencers (such as gatekeepers) may help shape product specifications. Deciders have the final say in the decision-making process, but they may not be directly involved in vendor selection and negotiation. Users may provide feedback on product specifications, but they are not typically involved in vendor selection and negotiation.

________ May Help Shape Product Specifications, but Their Major Role