Many companies use several ethnically specific themes in their mainstream marketing strategy. This is because several marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________.
A) cross-cultural marketing
B) buzz marketing
C) social media marketing
D) ambush marketing
E) ethical marketing

Question

Quizplus · Accepted Answer

Cross-cultural marketing involves taking into consideration cultural differences and similarities across different markets and using these insights to create effective marketing strategies. Using ethnically specific themes in mainstream marketing strategy is one way of implementing cross-cultural marketing techniques.

Many Companies Use Several Ethnically Specific Themes in Their Mainstream