A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a ________ public.
A) internal
B) general
C) government
D) citizen-action
E) media

Question

Quizplus · Accepted Answer

The mention of a "consumer organization" challenging the firm indicates that it is a citizen-action group, which is a type of external public that aims to influence the actions of organizations through advocacy, pressure, or even legal action. This type of public is concerned with issues that affect society at large, and may challenge firms on ethical, environmental, or social grounds. Therefore, the best choice is D) citizen-action.

A Consumer Organization in Ohio Has Challenged the Marketing Decision