The key businesses of Kimberley and Price consist of a division that produces and sells breakfast cereals and another that manufactures gardening tools. Each of these businesses is called a ________.
A) market segment
B) strategic business unit (SBU)
C) question mark
D) prospect
E) product portfolio

Question

Quizplus · Accepted Answer

The two businesses of Kimberley and Price are distinct and require separate strategies and approaches to be successful. These businesses are each a strategic business unit (SBU).

The Key Businesses of Kimberley and Price Consist of a Division