Lark Inc., an American electronics company, is currently reviewing new geographical markets to sell its highly popular LED televisions. By 2020, it plans to open new stores across all the major South Asian cities. Lark is most likely following a ________ strategy.
A) local marketing
B) market development
C) diversification
D) product adaptation
E) product development

Question

Quizplus · Accepted Answer

Lark Inc. is planning to expand its reach to new geographical markets (South Asian cities) with its existing product (LED televisions). This indicates that the company is following a market development strategy.

Lark Inc, an American Electronics Company, Is Currently Reviewing New Geographical