Sears and Holiday Inn encountered difficult times because they did not stand out as the lowest in cost, highest in perceived value, or best in serving some market segment. Both companies are ________.
A) niches
B) jack-of-all-trades
C) middle-of the roaders
D) red oceans
E) laggards

Question

Quizplus · Accepted Answer

Sears and Holiday Inn are examples of middle-of-the-roaders, which means that they did not excel in any particular area but tried to appeal to a broad audience. This strategy can make it difficult to stand out in a crowded market and compete against other companies that have a more specific focus or value proposition.

Sears and Holiday Inn Encountered Difficult Times Because They Did