Fifty percent of the market is in the hands of Company A. Another 30 percent is in the hands of Company B. Fifteen percent is in the hands of Company C, and the remaining five percent is in the hands of Company D. Based on these hypothetical numbers, Company B is the market ________.
A) leader
B) challenger
C) follower
D) nicher
E) maven

Question

Quizplus · Accepted Answer

According to the given information, Company A holds 50% of the market share which makes them the market leader. Company B holds 30% of the market share which makes them the market challenger as they are the only company with a significant market share to challenge the market leader. Company C holds only 15% of the market share which makes them a market follower. Lastly, Company D holds only 5% of the market share which makes them a market nicher.

Fifty Percent of the Market Is in the Hands of Company