Excel Enterprises uses a Web site, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain ________ in design and tone.

Question

Quizplus · Accepted Answer

Integrated marketing communications involves creating a consistent message across all forms of communication. Therefore, the different brand contacts maintained by Excel Enterprises should maintain consistency in design and tone.

Excel Enterprises Uses a Web Site, Online Social Networks, and Print