An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In terms of the communication model, the sender of this message is ________.

Question

Quizplus · Accepted Answer

Maybelline is the company promoting their age-minimizing makeup through this advertisement. They are the ones sending the message to the target market, using Melina Kanakaredes and Ladies' Home Journal as channels to deliver the message. The readers who redeem the $1-off coupon are the receivers of the message.

An Ad for Maybelline Age-Minimizing Makeup in Ladies' Home Journal