The decision to use a cleaning genie to communicate the strength and power of "Mr. Clean" cleaning liquid represents the ________ process of the communication model.

Question

Quizplus · Accepted Answer

The decision to use a cleaning genie to symbolize the strength and power of "Mr. Clean" cleaning liquid is part of the encoding process of the communication model. Encoding refers to the process of selecting and crafting the appropriate message and symbols to convey a particular meaning to the receiver. In this case, the message was encoded using the symbol of a cleaning genie to communicate the cleaning power of the product.

The Decision to Use a Cleaning Genie to Communicate the Strength