Under which promotional mix strategy does the producer direct its marketing activities (primarily advertising and consumer promotion) toward channel members to induce them to carry the product and promote it to final consumers?

Question

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A push strategy involves directing marketing efforts towards channel members (such as wholesalers and retailers) in order to encourage them to carry and promote the product to final consumers. This can include tactics such as trade shows, sales promotions, and personal selling. Advertising and consumer promotion are typically not the main focus of a push strategy.

Under Which Promotional Mix Strategy Does the Producer Direct Its